Turning Point: ACMIIL Plans to Expand its MFDs Network in West Bengal and North-East


The story of ACMIIL with their Director Mr. Anand Varadarajan

Kolkata: Asit C. Mehta Investment Intermediates Ltd (ACMIIL), a subsidiary of Asit C Mehta Financial Services Ltd, (ACMFSL), (BSE-530723| ASITCFIN), one of the leading fintech conglomerates in Indian equity markets, is expanding its mutual fund distribution (MFDs) network to introduce its financial products and cater to growing investment needs of retail and HNI investors in West Bengal and Northeast.

As per AMFI, West Bengal is one of the top states investing in the mutual fund industry having their
AUM at over Rs 2.12 lk crore, apiece. However, the state has a huge scope to get more people to invest and needs efforts to add more distributors in rural and semi urban regions that will help spread the reach. Also, if you look at the data from the North East the mutual fund AUM size in each state is currently far less and which is in the range of Rs 700 crore to Rs 20000 crore, only.

Anand Varadarajan – Director –Asit C. Mehta Investment Intermediates Ltd (ACMIIL) says

“ACMIIL is here to work with the financial product distributors to gather a larger share of wallet from their investors by bringing in a wide range of products. What we are catering to day-to-day retail investors and HNI’s in India by providing necessary investing tools and education. Since our inception in 1984, we have been serving the needs of lakhs of investors to help them take a significant step into the world of investing. “

ACMIIL specialty is that there are products on offer ranging from Rs 5000 to 5 Crore

Retail investors who want to invest small ticket sizes in an SIP format as low as 5k/10k/15k through iBasket SIPs (for stocks) or MF SIPs. We have specialized products and services for clients who are budding HNIs and differentiated products and services for UHNIs, Family offices and large institutions. iBasket, the next generation investment portfolios curated on the basis of the scientific investment framework, has been created for distributors to get a larger share of wallet. These iBaskets are available at very small ticket sizes too. is said by Mr. Anand Varadarajan.

ACMIIL is working with distributors to increase their share of wallet

The group’s focus is going to be largely to work on a B2B mode and to expand the network in a big way in West Bengal and North East We believe that acquiring investors, getting a larger share of wallet, having
cutting edge technology and a wider reach are going to be key drivers for success in the life of Distributors. There are going to be events, business enhancement camps, workshops, tech webinars.
etc. which are going to be the key initiatives that the team would be driving for our distributor networks.

“Providing a wider range of products will help distributors acquire a newer set of investors and also
gather a larger share of wallet from their investors. The iBasket and Fixed income products offered
through the Investmentz.com platform are going to be groundbreaking in the next few years” he

ACM Group

Asit C. Mehta Financial Services Ltd, which was established in 1984 with a vision to become a trusted
intermediary in the Indian financial markets, has successfully transitioned to be a leading fintech conglomerate in the Indian equity market transforming investment complexity into compounding value.
The Company provides Indian investors with the access to appropriate financial products, services, and solutions to maximize returns through well-diversified investment planning and strategies.
The Company that is listed on BSE Ltd offers a wide variety of tech led financial services to support its diverse
set of customers via its group companies such as Asit C. Mehta Investment Intermediates ltd (ACMIIL), Pentation Analytics Pvt Ltd, AI platform provider EDigital Fintech Investment Services Pvt Ltd, a full-service digital marketing solutions provider.

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